03 Jun Internet Marketing For Law Firms – It’s a Must or It’s a Bust
Internet Marketing for law firms is unavoidable.
Gone are the days of buying a full-page ad in the Yellow Pages that brought in client calls for at least a year. Most households recycle their Yellow Pages before they ever open them. Gone are the days of buying a prime commercial spot on your local television station. Thanks to devices like DVRs and TiVo’s, most commercials are never viewed by the targeted consumer.
Like most service industries, an impressive website can engage internet users and potential consumers just enough to encourage them to call you. But what happens when you are in an industry that is extremely competitive like law? Internet Marketing for law firms should be tailored for our industry, not the typical cookie cutter SEO offered by most marketing companies. Internet Marketing for law firms and legal SEO is a fast-paced and highly sophisticated process that should be done by a company that is familiar with the legal industry and all of its competitive quirks.
It is important for any lawyer and its law firm to have a solid internet marketing strategy. This strategy should include building a professional reputation, promoting that reputation, maintaining the SEO of a well-designed website along with continuous social media marketing.
Go ahead. Test our theory. Go to your search engine and type in “best attorney in (insert your home state).” Click on the first website that is affiliated with an attorney or law firm. Then do another internet search for that attorney or law firm’s name solely. What you will find is page after page of search results, social media sites, blogs, webpages, and directory listings. These all work together as the perfect recipe to bring that legal professional’s organic search engine ranking to number one, right where you want to be.
Why do you want to use Internet Marketing for Law Firms to improve your organic ranking when you can just use PPC?
PPC (Pay Per Click Campaigns) and Google Adwords are bidding wars with your competitors for the top ad spot based upon Google keyword searches. Investing in this gambling game does not guarantee any long-term marketing benefits. In fact, it does absolutely nothing for your organic ranking. And with AdBlock becoming more and more popular with internet users, PPC ads may be eliminating potential clients from ever connecting with you.
A prime internet marketing strategy for law firms is a wise investment. When done properly, it can bring your internet ranking to the top spot in most search engines, knocking down your competitors and bringing in new clients steadily. Unfortunately, this doesn’t happen overnight, so the quicker you begin internet marketing for law firms, the sooner you can start seeing results.
HIRE A COMPANY THAT SPECIALIZES IN INTERNET MARKETING FOR LAW FIRMS
If you’re ready to contact a legal SEO company that can set you on top of the internet marketing game, contact PRIME Legal SEO today for a free website analysis!