24 Jun TOP 4 Local Marketing SEO Must-Haves for Lawyers

When a potential client types in a generic search without including a city or state, search engines utilize the client’s physical location to provide them with businesses that are local. Therefore, if a client types in “criminal defense attorney”, the Top 4 Local Marketing SEO Must-Haves For Lawyers must be in place to rank in the top search results.



1.  Google My Business

In June 2014, Google launched Google My Business that allows small businesses to combine their Search, Maps, and Google+ listings into one account. Make sure you verify your business with Google to maximize the results.

2. Local Content Marketing

Add content to your website that includes your location, city, county and state. This can include blogs about your experience in local jurisdictional courts or you can create webpages with relevant links to courts that you practice law in frequently. A good marketing company can provide you with a game plan to create relevant content marketing for local SEO.

3. Directory listings

Claim and verify your business with relevant online directories. The legal industry has a plethora of free online directories that direct potential clients to a lawyer in their area with the speciality that they are seeking.

4. Social Media

The search engines pick up on Social Media signals such as the location of your followers and friends, newsfeed updates in Google+ and Facebook, and tweets on Twitter. Make sure to add Social Media into your daily marketing routine.


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For all of these resources to be effective, you must make sure that all your contact information is consistent with each listing and that you are using one Google account when creating each listing, social media profile, and Google My Business.

As a legal professional, you may not have the time to manage your Top 4 Local Marketing SEO Must-Haves for Lawyers. Contact PRIME Legal SEO today for a free website analysis!