06 Oct 5 Ways To Tell If Your Legal Website Is Not Built Correctly
Do you understand how a website actually works?
If your answer is anything close to “not really,” you’re not alone. You are part of the majority.
In fact, there are web designers and SEO experts who do not possess the all-encompassing knowledge of how every single aspect of a website functions. They lack the understanding of how all components must work together in order for it to generate business.
Some website designers’ knowledge is out-of-date. They do not comprehend how the design and content of a website is imperative to a website’s performance and organic ranking.
They simply perform the tasks they are hired to do and leave you with a product that may not lead clients to your doorstep.
It’s like paying to have your dream home built and then boarding up the doors and windows.
There are 5 unmistakable ways to tell if your legal website is not built correctly. A review of these components are telltale signs as to how much work will need to be done to either rebuild or correct any deficiencies a website has that are not readily noticeable.
1. THE THREE Ws
When a potential client finds your website through organic search and clicks on your link, you have as little as three seconds to answer three very important questions. The answers to these questions must be visible above the fold (without scrolling down).
Every single page of your website should include the Three Ws.
WHO – They want to know whose website they are visiting. The name of your business should be included on the header of your website.
WHAT – Visitors want to know that the page they are visiting includes the information that they are looking for. The title of your page should always be 3-6 words.
WHERE – Visitors, especially potential legal clients, are looking for attorneys that practice in their state to know that they are receiving relevant information.
This is a basic website component that every professional legal website designer should know and practice. If your legal website is not built correctly and does not contain the three Ws on every page, it could very well mean you have larger issues with your design.
2. FONT SIZE
When you view your website, is your font small?
If you are in any way having trouble reading it because of size, so are your visitors. The text you see on a desktop is even smaller on a mobile device.
Google penalties are serious. They affect where your website appears in the organic search rankings.
What does it say about your website design if your font is small?
Most website designs are built from a template and not from the ground up.
If a website designer does not know how to modify the coding of a website to change the font, they most likely do not have the knowledge it takes to build a lucrative legal website. This is a ominous clue that your legal website is not built correctly.
3. KEYWORD PHRASES
Keyword Phrases are the ropes that lead your clients from the search engine to your website.
Hubspot has published an easy-to-understand article about keywords wherein they define keyword phrases as follows:
“A keyword is generally a word or phrase that is a topic of significance. Searchers use keywords as a way to identify and verbalize their problem or topic in which they’re looking for more information.”
Every single page of your website should focus on its own unique keyword phrase. That phrase should be used in 1% to 3% of the content of your page.
Wordcounter.net lets you plug in your website page and gives you the number of times a word is used on your page.
If your webpage is about child custody cases in Michigan and your word count is 1000, then you should have 10 to 30 occurrences of child, custody, and Michigan. Anything less or anything more may indicate that your website designer does not understand SEO and keywords.
The absence of strong keyword phrases on all of your webpages is an indication that your legal website is not built correctly.
4. WORD COUNT PER PAGE
The more content a website contains, the more authority search engines will afford it.
The purpose of your website is not just to attract visitors, but also to inform them. When a client feels you are knowledgeable in the area of law that they need assistance in, they are more apt to contact your office for a consultation.
Industry standards suggest that any webpage under 800 words is inadequate. (This does not include your home page or contact page.) The ideal word count for a legal webpage is anything above 1000 words.
Using Wordcounter.net, you can test to see how many words your webpages contain.
5. WEBSITES BUILT FROM TEMPLATES
Open up the homepage of your website.
Open up a new browser and search for your competitor’s websites.
Compare your website to their websites.
All legal websites should not be created equal.
If the design of your site is similar to most of your competitor’s websites, then your website was probably customized using a template that cost your web designer under $100 to purchase and use multiple times.
If they do not possess the expertise to customize your website so that it possesses an exclusive and unique flow, then your website probably lacks behind-the-scenes SEO that is necessary for your website to rank high in the organic search engine rankings.
WHAT SHOULD YOU DO IF YOUR LEGAL WEBSITE WAS NOT BUILT CORRECTLY?
If after reading the 5 unmistakable ways to tell if your legal website is not built correctly and reviewing your website you have concerns about how it was constructed, we can help!
PRIME Legal SEO offers a free initial website analysis. Contact us today!