The buying process that companies lead customers through when purchasing products. A sales funnel is divided into several steps, which differ depending on the particular sales model.
A software that is used to scrape data (Text, URLs and Images) from web pages and save the scraped content in different formats.
Search Engine Marketing (SEM)
Utilizing the search engines to market to your target audience either through SEO or paid methods such PPC.
Search Engine Optimization (SEO)
Optimizing your website both onsite and offsite to gain higher organic search engine rankings.
Search Engine Results Page (SERP)
The listing of results returned after a search query in a search engine.
Website hosting that is shared with other websites on the same server.
Conducting a full review and analysis of a website to determine if the site meets the intended goals, find any and all errors to be corrected so that the site functions at its capacity and to determine what can be completed or amended both onsite and offsite to optimize the site.
The amount of time it takes for a website to load.
A list of links related to a website that appear underneath specific search engine results.
The practice of saving bookmarked web pages to a public website as a way to share the links with other Internet users.
A website or application that is used for social purposes, such as Facebook, Google+ and Twitter.
Social Media Marketing
Utilizing social media websites to target your audience by advertising, posting and sharing other social media content.
When a user shares your webpage, post or other social media on their profile page.
An offsite SEO measurement that is used to determine the popularity of a specific webpage based upon how many times it has been shared, viewed or discussed via social media sites.
A bot or software used by search engines to crawl the internet and webpages to index data.
Taking a subject or topic and writing and rewriting articles using alternate text to create unique articles.
Testing different websites, usually competitive websites, to compare their performance.
When an article has been reformatted with a spinning markup, it is “spun.”
A user who voluntarily signed up either through email subscription, RSS subscription or other forms of social media to your website.