Why Lawyers Should Blog

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WHY LAWYERS SHOULD BLOG

Do you know why lawyers should blog? Online articles and/or your own marketing company have recommended that you have a legal blog. Many successful attorneys and law firms have an active blog on their website. If you are not convinced that it’s beneficial or you do not take the time to routinely publish to your blog, you may want to reconsider.

There are many reasons why lawyers should blog. Understanding these reasons may offer you the insight you need to make blogging an integral component of your website.

BLOGS ENGAGE VISITORS AND CONVERT THEM INTO LEADS!

When a potential client visits your website, they will search for information relevant to a particular matter. An effective website is built with an aesthetic format. The pages will be authored to explain the lawyer’s services and to encourage a call to action. However, some clients may be seeking additional content. Their greater understanding of the subject matter is akin to their decision to engage the services of an attorney.

For example, on a website dedicated to defending drunk drivers, there is a webpage devoted to the Preliminary Breath Test. This page was created to be informative and to encourage a call to action.

PBT Page

On the same website, a blog has been authored “Can You Beat a OWI/ DUI Breath Test in Michigan?” The blog was created to provide a more subjective opinion from the perspective of a an experienced DUI lawyer. The additional expertise demonstrated in the blog could engage a potential client who might have otherwise left the website to seek additional information.

DUI Breath Test
BLOG CONTENT IS AN EXCELLENT SEO TOOL FOR YOUR WEBSITE!
KEYWORD PHRASES

 

Search engines use your website’s keyword phrases designated for each page to determine the content of the site and its pages. By creating a blog page, you are adding a new keyword phrase. Be careful to never use the same keyword phrase more than once on your website.

FRESH CONTENT

 

Search engines seek fresh, unique content. Once a website is designed, its pages’ content remains typically stagnant unless a change needs to be made. Search engines will return results based upon which sites offer the most current information. By publishing regularly to a blog, you are displaying to the search engines that you are, in fact, up-to-date.

SOCIAL MEDIA

 

Social Media is meaningful and necessary to connect with clients, strengthen your professional reputation and drive traffic to your website. Each new blog shared gives the connections on your social media a reason to engage with your profile. That in turn strengthens your reputation with the search engines.

Additionally, most search engines return social media posts that are relevant to searches. This creates a bridge from the search engines to your website. In this example, PRIME Legal SEO’s Google+ status appeared when searching for how to write a legal blog.

Search Photo
ORGANIC RANKING BOOST

 

The goal of every legal professional with a website should be to have a high organic ranking with the search engines. Once this happens, they may no longer need to rely on Adwords or other paid advertising to bring in new clients. When higher volumes of traffic are driven to your website, the search engines take note. They see this as evidence that your website is authoritative and reliable. When considering why lawyers should blog, the boost to their organic ranking should be motivation enough. Eliminating Adwords from a marketing budget can mean a savings of thousands of dollars per year.

BLOG ARTICLES HELP TO ESTABLISH YOURSELF AS AN EXPERT AND DEMONSTRATE YOUR EXPERIENCE!

 

When you publish a constructive blog article lending either your expert opinion on a legal matter, factual information of the subject, or both, you are establishing that you are an expert. You will expand the value of your website not only to clients, but also to colleagues. It will assist in building your professional reputation and drive additional traffic to your website.

NOW THAT YOU UNDERSTAND WHY LAWYERS SHOULD BLOG, WHAT SHOULD YOU DO NEXT?

If you are motivated to author and publish your own blog, we have a useful article How to Write an SEO Abundant Legal Blog.

If you’re a busy legal professional who understands the importance of blogging, but does not feel that you can find the time to do so, PRIME Legal SEO offers services that can be tailored to fit your needs and budget.  Contact us today for a free consultation!